Values or Value First?
Here’s a wrap-up of the STIRR Canada Founders’ Table dinner held at the Wildwood Grill on Tuesday August 29th in Calgary.
The theme was Technology Marketing and the discussion was animated as attendees discussed a broad range of topics including: choosing a business partner (look at the culture/values first or the numbers/value first?); internal blogging strategies (education, keywords, etc.); SEO (conversion vs. clicks); varying business views of the role of marketing in Calgary (commodities trading, t-shirts, strategic role); finding customer champions (internal influence, heroes, etc.); vibrant communities (taking the good with the bad); and ideas for growing technology marketing know-how and expertise in Calgary.
Representatives of the following companies were at the table: Divestco, Curve Dental, Intuit, Evoco, Tynt, iStockphoto, RenoWorks, Shopster, Cambrian House, Uncommon Innovation, and Mob4Hire.
Feedback from the evening:
“Great contacts, folks I’d been meaning to connect with for some time, interesting discussion.”
“I really enjoyed the event and thought it was useful to get together with fellow technology marketers and talk about functional and current business issues.”
“Thanks very much for organizing the dinner last night - it was one of the best industry events I have been to.”
Clockwise from upper left: Stephen King (Curve Dental), Christine Dougan (Intuit), Peter Koizumi (Shopster), Shekhar Parmar (STIRR Canada), Doug Vickerson (RenoWorks), Carey Houston (Evoco), Yvonne Beyer (iStockphoto), Claudia Moore (STIRR Canada).
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